Know what's really in what you put on your skin.
Stryppd decodes the labels, sourcing and science behind personal care products — no marketing spin, no scare tactics. Just clear, honest information so you can decide for yourself.
What's actually on the label
- Fragrance (Parfum) Undisclosed mix
- Sodium Lauryl Sulfate Can irritate
- Niacinamide Well studied
- Glycerin Well studied
- Phenoxyethanol Watch levels
We strip the label down to facts.
Three simple steps stand between a confusing ingredient list and a confident purchase.
Decode the label
We translate INCI names and chemical jargon into plain language, explaining what each ingredient actually does in a formulation.
Trace the sourcing
We look at where common ingredients come from, how they're manufactured, and what that means for your skin and the planet.
Choose with confidence
Armed with facts instead of fear or marketing, you decide what belongs in your routine — and what doesn't.
Every category, one honest standard.
Skincare
Cleansers, serums, moisturizers and SPF — what's active, what's filler, and what's just for show.
Haircare
Shampoo, conditioner and styling formulas, decoded ingredient by ingredient.
Cosmetics
Foundation, lipstick and color cosmetics — pigments, preservatives and what's really pigmenting your face.
The beauty industry doesn't want you reading the back of the bottle.
Front-of-pack claims like "natural," "clean" and "dermatologist-tested" are largely unregulated. Meanwhile, the actual ingredient list — the one place brands are legally required to be honest — is written to be skimmed past, not understood.
Stryppd exists to close that gap. We read the label so you don't have to guess, and we say plainly when something is genuinely fine and when it's worth a second thought.
Read our full storyFresh breakdowns, coming soon.
We're writing our first ingredient breakdowns.
Sign up below and we'll let you know the moment our first deep-dives on sulfates, silicones, parabens and fragrance go live.
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